Regular readers might suspect I'm no Mac fan, but that's a gross under-misrepresentation: Put simply, my position is that the world would be a better place if the globe was 100% Apple-free.
Why? Largely because of the transformation that occurs once folks become a Mac-owners.
Mac-ness is all about attaining True Believer Status in the one true Apple cult. Owning a Mac actually means being owned by Mac, and devoting one's entire life to participating in and achieving the complete Mac image.
Now that I think about it, being owned by a Mac is like belonging to a cult ... a lot like, well, like what we see here:
| Topic | Apple | LDS/Mormon |
| U.S. Marketshare: | 6.1% (IDC) | 2-3% (Mormon.org/US Census) |
| Large Installed Base: | 22 million (est.) | 13 million members |
| Growing Membership | 37% growth y/y | Cited as 2nd-fastest growing religion in the U.S. |
| Worldwide Translation | 18 Mac OS X Languages | Church materials in 178 languages |
| Focus on Conversion | Get A Mac Campaign | 50,000 active missionaries |
| Monotheistic Culture | Steve Jobs | Jesus Christ |
| Corporate Face | Steve Jobs | Gordon B. Hinckley |
| Extended Leadership | Board of Directors | The 12 Apostles |
| Retail Locations | More than 200 Apple stores | More than 120 LDS temples |
| Annual Meetings | 2 (MWSF & WWDC) | 2 (Semi-Annual General Conference) |
| Second Coming | Steve Jobs (1997) | Jesus Christ (still waiting) |
| Some Think It's a Cult | Wired: Cult of Mac | Mormoncult.org |
| Vocal Detractors | Microsoft, Linux | Southern Baptists, Evangelicals, Fundamentalist Christians |
| Standard Uniform | Black Turtleneck, Blue Jeans | White Shirt and Tie |
| The Color White | Mac Books, iPods, etc. | White Shirts, Temples, etc. |
| Music Sources | iTunes | Mormon Tabernacle Choir |
| Youthful Actors | Justin Long | Jon Heder |
| Presidential Candidates | Steve Jobs (unofficial) | Mitt Romney (not church-endorsed) |
| Large Cash Reserves | $15.4 billion | $30+ billion (estimated) |
| Controversial History | The Newton, Apple III, Licensing | Polygamy, Priesthood, Martyrdom |
| Stance on Cloning | Against | No position on stem-cell research |
| Stance on Tithing | One new OS X Release a Year ($129) | Members pledge 10% of income |
| Ongoing Revelation | Next Macworld! | General Conference, Doctrine & Covenants |
| Common Misconceptions | No Microsoft Office, Lacks Software, Not Good for Business | Plural Marriage, Not Christian, Book of Mormon Used Instead of the Bible |
| Actual Reality | 15 Reasons You'll Love a Mac | The Articles of Faith |
- from louisgray.com
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