I don't care that Bridgestone brags about who the director's worked with.
"The Wheel" is one of the worst commercials I've ever seen. Goes round and round ... No, that's wrong.
It IS the worst commercial I've seen. Ever. If I had Bridgestones on my car I'd take them off the rims this afternoon and feed the 5-tire set into a wood chipper.
And I'm not even gonna point out that world-dominating Ferrari uses Michelins in their F1 campaign.
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