First associated with high-altitude mountaineering gear like down climbing suits, storm-proof geodesic tents and canned-gas camp stoves, Expedition promised extra ruggedness with a task-specific design ... like climbing Mount Everest or exploring uncharted Amazon jungles.
This Nordhavn 47 Trawler features ocean-crossing fuel range, dual navigation systems, satellite phone, AIS ship location system, radar ... even its own watermaking system. When the ad says Expedition Ready I believe it.
Then Expedition started sounding watered-down after being used to advertise wristwatches and flip-flops. So more robust words like Extreme, Technical, and Performance were introduced.
Wasn't long before we saw "technical sweaters," Performance Socks and Extreme jogging shoes ...and without Peformance T-shirts and micro-bacterial wicking underwear we couldn't hope to jazzercise at our best.
I won't even bring up the Expedition SUV, except that several were made with 4-wheel drive.
So what if we end up wearing our hi-tech shorts to the mall and packing Expedition stoves to the lake? At least we feel confident knowing we're ready for whatever Extreme challenges lay ahead. And isn't that what matters most?
Here's what's got me puzzled: seems like no matter what I'm driving or wearing, why is it I don't always feel Expedition Ready on the inside?
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